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Everybody these days has an e-mail address. It’s no longer even a question of if somebody has one, but instead, how many they have. From this common truth, it could be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with e-mail technology very popular, one of the best ways to tap into new clients and get the word out is through e-mail marketing, right? Let’s step back a minute and see what come alongside email marketing: direct mail or postcard marketing campaigns. So what about direct mail and the usage of postcards for marketing? Is it merely an old-fashioned method that has, over time, acquired marketing impotence? On that note, I dare to disagree.
E-mail marketing may be a very budget-friendly means compared to direct mailing because you’re without the expense of the design and printing of postcards however before you jump into the hypnotic convenience and wonder of email marketing, take a look at the overall picture. 

Email marketing campaign results in one company may be different from the campaign results in another based on a number of factors.
The results of a campaign, no matter technology or method taken, depends upon a lot of factors defined by the nature of the business and the people getting ready the campaign material itself. Different target audiences will respond differently to the same campaign. Using a diverse example, if you take a bunch of freelance graphic designers and a bunch of middle-aged trading businessmen, the response of each to a printing coupons campaign has a strong likelihood of being totally different. The point I wish to illustrate is that if your campaign is directed towards the wrong audience, regardless of what method you take,  your campaign will most probably give you undesirable results. 
The nature of your business also has an effect on the outcome of your campaign. If you own a grocery store and would really like to get in touch with housewives or moms for new arrivals, you may want to head to a local postcard printing company instead of setting up an email campaign. Housewives stay home and bask in daily chores they might not have time to check their emails. In this case, it’d be better to send postcards they can register with their own eyes and easily stick up on the fridge. Had it been done electronically, they might not have been able to get it until “they have the time” (a.k.a. “a few days after your new arrival has come and gone”). On the other end, if you are a software development company, your target audience will probably be online and definitely an email campaign will work better.